SEO (Search Engine Optimization) Solutions

SEO (Search Engine Optimization) Solutions

Attracting visitors is important; more important however is that visitors make a connection with yourwebsite, spend time on your website, tell friends about your website (and link to your site) and are compelled to return time-and-again.

OK, what is all the fuss about Search Engine Optimization? SEO is very important for improving your search engine rankings and attracting surfers trying to find you by using 

keywords. We are experts at providing reasonably priced expertise to optimize your new site or improve the search rankings of your existing site.

We are also sincere when we say we want to share our knowledge in simple terms and help the customer understand Search Engine Optimization; unlike others who may present themselves as being in possession of some secret formula. SEO needs to be planned for and we want our clients to understand the basics of SEO at a minimum. To learn more about our Search Engine Optimizationphilosophy you may want to look at our "Useful Article" page.

The 3 most important SEO factors for your website are

The #1 most important factor for Search Engine Optimization, if you were to only do one thing for your site, is to ensure the targeted search terms or phrases be included in the title tag of the web page’s HTML header (the title that appears at the top of a browser page).

The #2 most important factor is using the same targeted keyword terms within the visible html text (the site content) and the placement and html tagging of the terms.

The #3 most important factor is the relevance of all other site content (text and links) in relation to the keywords. This means that it may prove ineffective to try and target keywords that are out of context with the rest of the content or with the content on your linking sites.

So there you have it, the most important consideration for your website´s Search Engine Optimization is the Content Development. We emphasize keyword SEO right at the outset of a development project. We encourage a research process to define targeted keywords and the use of keywords in site content and coding is a consideration throughout the development process.

There are many other things we look at of course and we will list some of the more important strategies. Some of these SEO criteria need to be planned for, some we will address once the site is completed, and some we just have to wait for time to pass and reputation to build.

We intentionally do not including paid advertising in this discussion; suffice to say that you can improve your search engine performance by paying advertising fees. Marketing efforts such as pay-per-click campaigns, for example, can be very effective for attracting traffic in the early stages of SEO efforts.

The particular approach to Search Engine Optimization will be individual to the project and the needs of the client.

Some other factors that are important to your website´s SEO are: • Adding keywords to site tags • Using keywords in the domain name • Using keywords in the page URL • Setting keywords in Bold or other text highlight tags • Using keywords in the meta-tag and meta-tag description • The quantity and quality of links -both internal and external to the site • The age of the site -sometimes the waiting is the hardest! • Quality and presentation of associated documents and articles -content is important • Frequency of site updates -search engines also like to see developing site content

There are also a number of things to avoid things that negatively affect SEO, such as: • Poor spelling and bad grammar! • Duplicative content • Lengthy URLs • Too many forward slashes ( / ) in the URL • Overuse & misuse of keywords • Poor hosting and server problems

These are the main things we focus on with regard to Search Engine Optimization. It takes an applied effort but SEO is not rocket science nor should it be a mystery to the client.

The importance of search engine rankings will vary for different clients. For some the rankings factor very high in overall business importance and a significant and ongoing effort is required. Other companies may not rely so heavily on attracting web surfers and a moderate search engine optimization effort is appropriate.

Web Media Solutions can be an important part of a proactive strategy for your site´s SEO.

Whatever your SEO needs, we sincerely wish to help our clients better understand SEO, in simple terms. Once the mystery is removed we want clients to see that SEO is a logical process that requires an applied professional effort.

Whatever your search engine optimization goals may be, Web Media Solutions can provide the support you need and can offer low-cost search engine optimization. Importantly, we want clients to understand the importance of site content and professional design in the SEO big picture´.