If you are one of the many who choose to make your own website then please let me give you some advice. This may seem very simple or logical but the following comments are based on mistakes I have seen made repeatedly.
This commentary is intended to be slightly sarcastic because I have seen disasters and in all good conscience need to recommend hiring a professional, even for a basic website. In fact several of our projects and many of our contact requests are from those that need rescuing or realize it is time to graduate past the site builder look and feel.
There will always be the bold, the brave, and those with just too much time on their hands. For those that want to try a hand at web design, I hope these tips will help you improve the end product.
1. Websites should be developed with a template that includes a header and well planned menu system that is applied consistently on each page. The header should contain your branding information; usually a professional looking logo, company name, and other important information such as a phone number). The template should be developed as a CSS linked file so that edits are applied across the entire site. This may sound logical but why do we see so many sites that still have pages that open bearing no resemblance to the website €˜theme´? This is a great way to come across looking amateurish and to lose visitors.
2. Avoid using large blocks of color, especially darker colors. This ‘patchwork’ look is very dated and your new site may come across looking like it is several years old. If you are using a dark background and light colored text then you need to consider that it will be more difficult to read, especially if you are presenting lots of written content.
3. Have a title for every page and don´t leave it as an Untitled Page or just the business name. Along the same line of reason, make sure to craft a meta-description that means something to accurately describe the page. Poor use of meta-tags makes a page look unprofessional and does not give the necessary information for search engine listings. Also a poor job will render your page useless for indexing and SEO.
4. Cleanly and clearly present your content and once you have a page style developed, apply consistentlyacross other pages. If some of the content is redundant it should be combined in the same page€¦ navigating several pages to get minimal information is a frustrating user experience
5. Don´t make me wait for large Flash pages and PLEASE don´t give me music or voice-over unless it is an option for me to turn on. Music is distracting and can be uncomfortable for the visitor (and surrounding workers).
6. If you are providing an opportunity for the visitor to make contact then use an on-site form. The link to Outlook is just demonstrating lack of sophistication and personalizes what should be a business contact. Contact forms are not difficult to set up.
7. Please do not make it difficult for me to navigate to important pages. If your business logically needs a location map then make it really easy for me to find… so I can find you. The same applies for all content but I have particular issues with sites that make it difficult to find maps, phone numbers, and contact information.
8. The design of each page should have some harmony. If pages look different then we will start to wonder what year the site was developed and are you still in business. Remember your website reflects yourbusiness, in a very sensory way, to many different types of people.
9. If your website is an e-commerce site, don´t put too many products on the same page it will take a long time to load and visitors do NOT like to scroll down long pages. Please group your products by categories and subcategories so that we can narrow down our selections and navigate to specific areas.
10. Use thumbnail images for your products image and please provide the option to look at a larger image. We can not make our important purchasing decisions from looking at a photo the size of a postage stamp. Also, please do not send me off of the product page just to show me a larger image; use popup window or a light box feature that makes it easy for me.
No comments:
Post a Comment